CONDOM HEROES


In Norway, venereal diseases are increasing like never before. Chlamydia and Gonorrhea reached record highs in 2022, with nearly half of the reported cases concentrated in the capital, Oslo. Despite condoms being the only thing that protects against venereal diseases, Norway ranks among the lowest globally in condom use, with 6 out of 10 Norwegians avoiding condoms during sex with new partners. 

But why aren't Norwegians using condoms? Because it “doesn’t feel the same'', “venereal diseases are often treatable”, “women are already on birthcontrol”, and most importantly “it makes the sex awkward”. So how do we convince a country where the worst outcomes are covered by the health system, to conquer the venereal disease epidemic? By making the man in the street the real hero!

POSSIBLE CLIENT: RFSU
SCOPE: Behaviour Campaign / Concept development / AI design
MEMBERS: Nora Hindenes
















AI FUN AND EXPERIMENTING

In this project we wanted to play with artificial intelligence. Based on the stereotypes you find on Norwegian Tinder, we created prototypes of the heroes with Adobe Firefly. Followed by developing the characters in detail with Midjourney. The digital design is made with Adobe Illustrator, Photoshop, and Figma. Also, playing around with the idea of collaborating with local stores in Oslo that match the stereotype.








ART DIRECTOR
A dude who likes to THINK smart and dumb things 
PRODUCT DESIGNER
A dude who likes to CRAFT smart and dumb things
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