FANTA CODE ORANGE 


The GenZ is exposed to blue light from phones, which adversely affects their mental well being.  We created a brand activation campaign #codeorange, which encurages them to step outside and enjoy the sun with Fanta. By taking a picture of the sunset and tagging fanta, AI finds the perfect matches and the content is being featured on grand platforms, like the new Las Vegas Sphere. A pop culture trend to enjoy a sunset for their benefit and provide an opportunity to get famous.

CLIENT: Fanta / Young Once Competition
SCOPE: Brand Activisation
MEMBERS: Phorum Pandya / Nickole Ender / Hedvig Ekelund










ART DIRECTOR
A dude who likes to THINK smart and dumb things 
PRODUCT DESIGNER
A dude who likes to CRAFT smart and dumb things
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