FANTA CODE ORANGE
The GenZ is exposed to blue light from phones, which adversely affects their mental well being. We created a brand activation campaign #codeorange, which encurages them to step outside and enjoy the sun with Fanta. By taking a picture of the sunset and tagging fanta, AI finds the perfect matches and the content is being featured on grand platforms, like the new Las Vegas Sphere. A pop culture trend to enjoy a sunset for their benefit and provide an opportunity to get famous.